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The Marlborough Science Academy

Media Studies

Media Studies Key Stage 4

Students who choose to study Media Studies at Key Stage 4 will follow the Eduqas GCSE Media Studies course.

The course consists of three components:

  • Component 1 Exploring the Media: introduces learners to the knowledge, understanding and skills required to look critically at media products through the study of key areas of the theoretical framework: media language and representation.
  • Component 2 Understanding Media Forms and Products: Component 2 builds on component 1 through a focus on all areas of the theoretical framework - media language, representations, media industries and audiences – in relation to the in-depth study of products set by WJEC Educas.
  • Component 3 Creating Media Products: In component 3 students create an individual media production in one form for an intended audience, applying their knowledge and understanding of media language and representation.

The types of tasks that are completed are:

  • Extensive and meaningful coverage of media theory and practice
  • Practical work which integrates theories and concepts
  • A choice of assignments for production and pre-production
  • The chance to study across a range of different media
  • Opportunities to learn about real media products and industries
  • Combination of written and oral assessments, presentations and practical projects.

The course is assessed through:

  • Controlled Assessment

Component 3 consists of the student completing an individual media production, worth 30% of the final grade.

  • Examination

There are two 1 hour 30 minute examinations based on Components 1 and 2, worth 40% and 30% respectively of the final grade.

Students who study Media Studies can go on to gain employment in any form of journalism or media based career including web design, branding, design, copywriting, design layout, film, television and the fastest growing department of any business; social media strategy and implementation. Media Studies teaches critical thinking skills that are also transferable across many other careers.

Media Studies Key Stage 5 

Students who choose to study Media Studies at Key Stage 5 follow the Eduqas Media Studies A level course. 

Media Studies students have the opportunity to take part in offsite visits to Media institutions and attend talks from industry practitioners. We have well equipped facilities to enable high quality production in coursework units plus skilled teaching staff with a wealth of experience of teaching Media Studies across a range of examination boards.

Course Content:

The course covers a wide range of Media forms (print products, advertisements across all media, moving image media – film, video, TV, computer games, radio and online media). Key concepts that run through the analysis of different media types comprise of:

  • Construction (media language and techniques used in their composition)
  • Representation (how media products differently represent groups of people (Gender, Ethnicity, Age, Nationality)
  • Issues and ideas
  • Genre and generic conventions
  • Narrative structures and Ideology
  • Audience  - how far we and wider culture may be affected or shaped by media messages and how far we might use them in the creation of our identity. Consideration is also given to what pleasures and benefits we may gain from our use of Media and  notions of how much choice we have in the production of and access to media products. Additionally consideration will be given to ideas of ourselves as Media producers.
  • Institution and Regulation analysis and investigation of the processes and functioning of both large corporations and small independent media producers, together with an overview of the statutory bodies that regulate each Media sector.


Students will be assessed through three components:

  • Component 1 – Media Products, Industries and Audiences. This 2 hour 15 minute examintion is worth 35% of the final grade and consists of two sections:
    • Analysing Media Language and Representation - based on two of the following forms; advertising, marketing, music video or newspapers. (One question on an unseen print or moving image product and one question on a set studied text and an unseen audio visual or print text)
    • Understanding Media Industries and Audiences - one stepped question on media industries, one stepped question on Audiences. Questions may be based on two of the following media forms; advertising, marketing, film, newspapers, radio, video games.
  • Component 2 – Media Forms and Products in Depth. This 2 hour 30 minute examination is worth 35% of the final grade and consists of three sections:
    • Television in the Global Age
    • Magazines: Mainstream and Alternative Media
    • Media in the Online Age

Each section contains one two-part question or one extended response question.

  • Component 3 – Cross-Media Production. This is an internally assessed production chosen by the student in the response to choice of briefs set by the examination board. It is worth 30% of the final grade.
    • Students must submit their production along with a statement of aims and intentions, outlining the ways in which their knowledge and understanding of the theoretical framework will be applied in response to the brief and how the intended audience will be targeted.

The media industry is one of the fastest growing areas of the economy and Media Studies combines well with a number of other courses at universities. This is a rigorous course involving theoretical perspectives, critical analysis combined with practical production and thus demonstrates to universities essay writing and analytical skills as well as practical ones.

As the course covers a wide range of media, from film, TV, print media and digital media students gain a broad grounding and insight across the range of creative industries. For students wishing to enter into a career in Media this is the perfect foundation to a work placement or the beginning of a pathway in the Creative industries.